Doritos Video Ad #1

Product: 

The advertisement is focused on advertising doritos.

Time Period: 

The ad was published in 2010.

Purpose: 

The advertisement is trying to get you to buy doritos.

Target Audience: 

-          The targeted audience is viewers of the superbowl, you can tell because it is an ad designed for the superbowl.

-          That consumers would do extreme things to get a hold of Cheetos.

-          The commercial makes the assumption that men are driven by sex. I don’t think this assumption is realistic because it’s just what society sees men as nowadays. The ad reinforces the stereotype that men are desperate for sex.

-          This advertisement doesn’t make any assumption about race because it’s more about assumption about the gender.

-          From the commercial I can pull the assumption that the advertiser thinks middle class single mothers raise bratty kids. These assumptions are realistic because you do often see most brat kids are raised by a single parent.

Type of Claim: 

After watching the commercial I can really only say they used the plain folks claim in the ad because it uses an ordinary kid who endorses the product. Plain folks in this ad is somewhat effective but it is not the best way to advertise this.

Persuasive Appeals: 

            This particular advertisement uses mainly pathos through a comedic point and uses comedy to convince the reader that you wouldn’t want anybody touching your doritos. I find the use of pathos effective because it makes it funny and draws the audience’s attention towards the ad

Possible Consequences: 

-          A possible long term consequence is that kids will see this ad and see it as good reason to hit their parent. A short term consequence is that doritos will make more funny ads.

-          The commercial makes the unrealistic expectation of a small child hitting an adult over some chips. This commercial reinforces the stereotype that single mother raise bratty kids. It doesn’t undermine social change due to the reinforcement of the stereotype.

-          This advertisement is socially responsible because even though it conveys violence against an adult it is all in good fun and is funny.