Product:
CHEETOS cheese puffs.
Time Period:
The advertisement was published in
1968.
Purpose: The advertisement is
trying to get you to Cheetos cheese puffs.
Target Audience:
·
People who are trying
Cheetos for their first time is the primary audience. You can tell because it
says “as a gift for trying Chee-tos Cheese puffs.”
·
The advertisers assume
that adding 2 pair of nylons will grab people’s attention and convince them to
buy Cheetos.
·
The advertisement doesn’t
really involve any genders, so the advertisement isn’t actually making any
gender assumptions.
·
Since there is no race
involved in this advertisement, you can say there is no assumptions being made
about race in this ad.
o
The assumption lower
class people would be more willing to buy this product because of the two free
pairs of nylon with their bag of chips. It reinforces the stereotype that free
stuff will always convince lower class people to buying their product.
Type of Claim:
·
This advertisement
definitely uses bribery as half the advertisement is mentions how you get 2
free pairs of nylon with your purchase. The vague claim is used when it says
“Cheetos cheese puffs – the cheese flavored snack that goes crunch” which does
nothing to help the ad.
Persuasive Appeals:
·
It is difficult to find
any types of proofs used in this advertisement, but a possible proof used is
ethos when the advertisement says “the cheese flavored snack that goes crunch”
which is trying to build credibility that their product is actually crunchy.
Pathos and logos are definitely not used in this ad at all. Ethos used in this
advertisement is not all effective because of how it is more of a slogan and
not contributing to the ad.
Possible
Consequences:
·
A long term consequence
is that sales of Cheetos would down after the promotion ends. A short term
effect is that sales would rise due to promotion temporarily.
·
This does not make any
unrealistic expectation since it is just an ordinary ad, nothing too crazy
about it.
·
The messages in this
advertisement don’t counter or undermine social because it doesn’t involve any
social change in the advertisement nor does it make any social assumptions.
·
There is nothing
negative about this advertisement as it doesn’t offend or harass anybody so the
ad is socially responsible.
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